Advocating for science: a summary of key skills learned through a series of workshops

Advocating for science: a summary of key skills learned through a series of workshops

 

This is a guest post by Future of Research policy activist, Adriana Bankston.  

This blog is a shorter version of the poster presented by Future of Research at the 2017 AAAS meeting and the 2017 NPA meeting, with additional comments and ideas. The poster is entitled “Advocating for science: a summary of key skills learned through a series of workshops.” The goal of the poster was to summarize our meeting on “Advocating for Science” symposium and workshop, which was co-organized in Boston in September 2016 as a joint venture between the Future of Research, Academics for the Future of Science, and the MIT Graduate Student Council, to help junior scientists learn skills for advocacy. We hope this information in the form of a blog post will be useful to trainees who want to advocate for science, especially following the March for Science events.

 

  1. Workshop goals and components

 

Advocating for science is critical to making change in how science is done and viewed by both society and the general public. Learning how to best advocate for science is imperative for getting the voices of junior scientists heard. Junior scientists are eager to advocate for science, which became clear during our “Advocating for Science” workshop held at MIT in September 2016. However, no formal training enabling junior scientists to effectively advocate for science exists.

 

The goal of the workshop was to brainstorm how we can best advocate for science, and to provide junior scientists with the necessary tools and skills for doing so. Our workshop components covered how to collect data by creating effective survey questions, and how to communicate a message in various ways to a non-scientific audience.

 

We hope that this workshop will raise awareness to the need for formal training in science advocacy for junior scientists. An important aspect of this training should be finding ways to incentivize and reward those who are already performing effective science advocacy in their community.

In the workshop component of the meeting, participants learned about four different areas for advocacy:

 

  • Developing a Broad Communications Strategy (discussing an overall strategy for communicating with Ray Howell of Howell Communications)

 

  • How to Collect Data Effectively (focusing on effective survey design with Philip Brenner, Assistant Professor of Sociology at UMass Boston)

 

  • How to Communicate Your Message (focusing in particular on communication with the press, with David Cameron, Director of Media Relations, Harvard Public Affairs and Communications and Karen Weintraub, independent health/science journalist)

 

  • Effective Visual Communication (infographic design with Christine Oslowski, communications specialist for AsisChem and Thermo Fisher)
  1. Data collected prior to the workshop

 

Prior to the workshop, we conducted a survey asking participants about the problems they perceive in science, to get a better idea about the areas in which they might advocate for change. I summarize here three of the questions that we asked and the answers we received from workshop participants prior to the event:

 

 

  • Are there too many PhDs? Interestingly, the majority of the answers were yes (34.7%) and unsure (38.7%), but these percentages are not terribly high. When asked about the factors affecting PhD student numbers, the most common answers had to do with the number of faculty positions, the amount of research funding, the question of training students as academics and the value of their PhD degree outside of academia.

 

 

 

  • Are there too many postdocs? In this case, more than half of participants (52.7%) said yes, and still a pretty high percentage (37.8%) were unsure. The factors they listed as affecting postdoc numbers were the number of people doing a postdoc, the idea that people are doing too many postdocs, and the issue of Perma-Docs. Additional ideas were the lack of postdoc engagement in professional development activities, and the issue of postdoc training not being valued outside of academia.  

 

 

 

  • Should postdoc pay increase? As expected, most participants (68.9%) said yes and some (20.3%) were unsure. Reasons for this revolved around postdocs continuing to work at home past their lab hours, salary not being commensurate with their education level, as well as the ability to increase quality of life and retirement options. Participants also noted that paying postdocs more may result in fewer, highly skilled postdocs who may ultimately be more competitive.

 

 

While these data are informative, the fact that quite a high percentage of participants are still unsure about the number of PhDs/postdocs or whether postdoc pay should increase signifies that more discussions are necessary to understand what trainees are going through and how we can help them. Please see the poster for a complete dataset and more information on these points.

 

 

  • If you could change one thing about biomedical research, what would it be? We asked participants this important question prior to the workshop. A concise summary of their answers is below:

 

 

Funding

Remove age/time restrictions on grants

Fund certain people, not projects

Improve grant system for innovation

 

Publishing

Open source journals/peer review

Too many paper retractions  

Publish or perish culture

 

Rewards  

Change hypercompetition system

Reward discovery not prestige   

 

Career issues

Discussions of other career paths

Better training for becoming a PI

Shorten time to faculty position

 

Training

Trainees should be trained

Incentives to perform “good” science

Group-based research

 

General

Encourage more collaborations

Engage the public with your science

 

Interestingly, these answers, while fairly broad, collectively appear to cover pretty much every area of science that we might think of in terms of things that need changing. This means that we should be working on all of these aspects of the scientific enterprise in order to be able to help current trainees succeed in their goals.

 

  1. Skills/tools expected to learn during workshop

 

Also prior to the workshop, we asked participants what they expected to learn, and how they planned to use that information to advocate for the issues they are passionate about. Below I summarize the major workshop expectations, uses and advocacy goals for participants:

 

 

  • Skills/tools expected from the workshop: These were, as expected, communication strategies and tools to engage with various audiences, as well as other ways to engage with the public and promote reliable research.

 

 

 

  • Proposed practical uses: Some of these included explaining their science to a lay audience, as well as improving their presentation skills and perfecting other ways of communication (such as blog posts and other types of documents). Other answers were more actionable in terms of starting a science advocacy group, and/or using this information to boost their own science policy careers. Finally, using these skills to help ECRs was another proposed direction.

 

 

 

  • Issues participants advocate for: These mirrored a lot of the same issues which trainees wanted to fix in science (from the previous section). Some of these as we might expect, were science funding and career development. Within science, other points were ethical standards of publication and policy changes to benefit ECRs. Trainees also advocate for other types of training (such as leadership and advocacy) and recognition of their involvement in outside activities (such as science outreach and public engagement).

 

 

Overall, these answers seemed to range around the general theme of trainees wanting to improve their own skills of science communication, and using these skills to then address various audiences. They also planned to use their newly learned skills to advocate for change in specific issues in science within their communities. Please see the poster for more details on these points.  

 

  1. Workshop sessions

 

Since these sections are the major highlight of the poster, and were already fairly well described, they are just copied them in this post directly from the poster.

 

During the science advocacy bootcamp, we held a series of workshops with the goal of developing and using effective tools for science advocacy. Below we describe key points that participants learned from each workshop.

1) Developing a Broad Communications Strategy

 

The science advocacy bootcamp started with strategies to broadly communicate to your audience. Several key points to note:

 

– Explaining your message simply and repeatedly

– Conveying a few key messages

– Framing your issue into a context or story

– Being a resource for your story ideas and information

– Utilizing various types of media to get your message across

– Using bridging language to effectively reach your audience

 

2) Writing Effective Survey Questions

 

Writing effective survey questions is important for collecting data to be used in advocacy efforts. Several key points were made:

 

– Keeping your survey short and relevant

– Putting effort and thought into the questions

– Anticipating how the readers will take the questions

– Framing the questions to a specific audience

– Writing questions that are similarly understood by all

– Asking the same question from multiple angles

 

3) Communicating your message  

 

Effectively communicating your message requires many different skills. Several such skills were highlighted:

 

– Presenting the information as you would to a lay person

– Sharing what you do/why it matters in a compelling way

– Being interesting, different and relevant

– Thinking of science as a narrative

– Utilizing pictures and videos to convey your message

– Sharing a personal story and fitting your work into it

 

4) Effective Visual Communication

 

Effective visual communication is critical to successful advocacy. Several such tools were highlighted:

 

– Thinking about ways to represent data

– Keeping your message simple and clear

– Being creative with data representation

– Having accurate data in your graphics

– Using infographics for storytelling

– Paying attention to color, font and other aspects

 

  1. Conclusions and feedback

 

In conclusion, trainees need many different skills and tools to advocate for specific issues in science and be able to address various audiences, including policymakers and the general public. The information in this blog post (and in the poster) clearly shows the need for providing this type of training to junior scientists, and we are hopeful that these insights will serve as useful guidelines for developing this type of training across U.S. universities.

 

Finally, we received interesting feedback from the poster which is worth mentioning in terms implement change in advocacy training:  

 

– How do we combat the culture that postdocs want to always be in the lab and not out advocating for science?

– Is a good scientist always a good communicator?

– How important is reaching out to various audiences?

– How do you foster excitement for trainees to get involved in advocacy?

– How can we teach communication skills for other career paths also? (like teaching)

 

Have insights into these questions? We want to hear from you!

 

Workshop participants (photo by Alina Chan)

Poster

Presenting the poster

 

References:

Bankston A, Mazzilli S and McDowell G. Advocating for science: a summary of key skills learned through a series of workshops [version 1; not peer reviewed]. F1000Research 2017,  6:166 (poster) (doi: 10.7490/f1000research.1113687.1)

 

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